Saturday, May 26, 2012

India Impact On Dell

The computer giant DELL always had a good market in India. With the evolution of many more laptop brands in India, DELL suffered a big dip in sales compared to the last 3-4 years in the 1st quarter.

As a matter of fact the demand was not only down in India for Dell but it was noticed globally which made the revenue fall by 4%. The 4% which is approx $14.4 billion. The first quarter profit compared to last year saw a decline by 33%. The decline in figures is from $945 million in 1st quarter last year to $635 this year.

This shift is trend in my opinion is because of the lack of interest in laptops. People are moving to tabs and smart-phones rather than carry around a laptop. Also the boom of many low end laptops with similar configurations at a cheaper price hit Dell badly. There is clearly a shift in the market towards the low-end segment.

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